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OUR CLIENTS CHALLENGE:
The lack of cash-flow and customers often requires emerging companies to delay the professional creation of marketing materials and a media plan until they turn a profit. However, securing customers that will provide those early returns is even more difficult without a well designed branding, marketing and media campaign.
In order to pay for these necessary services a company can attempt to raise additional capital. Or they could divert cash from critical areas such as R&D, operations or salaries.
THE MEDIA FOR EQUITY SOLUTION
* We purchase your company's shares at a premium to the available secondary market offers. While each client is unique, we can usually accomplish this by being able to pay your company for the shares, all or in part, with a credit for media.
* AEA and our partners will provide media research advice and planning services
* We will then execute the agreed-upon media plan that will be paid fully or partially with the credit you hold.
* The cash saved by aligning with Access can be:
* dedicated to other needs of the business
* retained to enhance cash flow
* used to reduce debt
* returned to shareholders
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